Make a unique bookmark. Bonus: Leave it in a book at a library or bookstore for someone to find.
As a rule, I tend to use non-traditional bookmarks, often reusing the same object for months. My current bookmark is the price tag from a Burton tuque bought two winters ago – the tag has a little doodle of a snowboarder on it that I absolutely love!
This said, today's bookmarks (yup, i made two identical ones!) are a shameless promo for my one-a-day project. I currently have two library books at home, and will be sure to slide one between the pages of each book before returning them.
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